Primary Colors
Albany State University blue (Pantone 286), gold (Pantone 124), and gray (Pantone
Cool Gray 9) are Albany State University’s primary colors. Neither color will ever
reproduce as brightly and richly in a four-color process as it does as a spot ink.
Spot colors are more accurate than screen-built colors. Colors displayed below will
vary from printed tones. Electronic displays (LCD screens, CRT monitors, etc.) may
display colors slightly different than in print.
Primary Colors for ASU
| |
|
|
| Blue |
Gold |
Gray |
| Pantone 286 |
Pantone 124 |
Pantone Cool Gray 9 |
| R: 0 G: 51 B: 160 |
R: 234 G: 170 B: 0 |
R: 117 G: 120 B: 123 |
| #0033A0 |
#EAAA00 |
#75787B |
Secondary Colors
The secondary color palette is provided to aid the design of communications that reflect
the Albany State. University’s brand in tone and style through the consistent use
of color. Although the University’s primary colors are blue and gold, marketing communications
can be made more effective and compelling with a more flexible and sophisticated use
of color harmony and contrast. These secondary colors have been inspired by the heritage
of Albany State. University. Colors rendered on screen from official Hex values.
Printed tones will vary. Colors displayed below will vary from printed tones. Electronic
displays (LCD screens, CRT monitors, etc.) may display colors slightly different than
in print.
Secondary and complementary colors for #0033A0
| |
|
|
|
| ASU Blue |
Secondary 1 |
Secondary 2 |
Complement color |
| #0033A0 |
#F0C500 |
#F06A00 |
#F09E00 |
Secondary complementary colors for #EAAA00
| |
|
|
|
| ASU Gold |
Secondary 1 |
Secondary 2 |
Complement color |
| #EAAA00 |
#460F9F |
#086395 |
#1623A2 |
Secondary complementary colors for #75787B
| |
|
|
|
| ASU Gold |
Secondary 1 |
Secondary 2 |
Complement color |
| #75787B |
#BDBBB3 |
#BDB7B3 |
#BDB9B3 |
Tertiary Colors
Like the secondary colors, the tertiary color palette is intended to add breadth and
depth to our overall look and feel. These tertiary colors have been chosen to complement
the other brand colors and provide an expanded family of colors. These colors should
be used only as accent colors or in limited ways. Colors rendered on screen from official
Hex values. Printed tones will vary. Colors displayed below will vary from printed
tones. Electronic displays (LCD screens, CRT monitors, etc.) may display colors slightly
different than in print.
Adjacent secondary and complementary colors for #0033A0
| |
|
|
|
| ASU Blue |
Secondary 1 |
Secondary 2 |
Complement color |
| #0033A0 |
#2500A5 |
#00928C |
#F09E00 |
Adjacent secondary and complementary colors for #EAAA00
| |
|
|
|
| ASU Blue |
Secondary 1 |
Secondary 2 |
Complement color |
| #EAAA00 |
#EAD000 |
#EA7F00 |
#1623A2 |
ASU ADA Compliant Examples For use with ASU Blue and Gold
Color pallet combinations were generated using Color Safe
ASU ADA Compliant Examples
These examples pass level AAA and level AA for large text. Small text passed at level
AA. This chart is used primarily for large text. Check the Color Analyzer to verify
the examples for small text use
| Description |
Background Color |
Foreground Color |
Sample |
| Blue button with gold type |
#013C6E |
#F7CA18 |
Example 01 |
| Light blue button with dark blue Type |
#CCDEED |
#013C6E |
Example 02 |
| Blue button with white type |
#0171C9 |
#FFFFFF |
Example 03 |
| Yellow button with purple type |
#DFC714 |
#1E0A61 |
Example 04 |
| Dark blue button with orange type |
#192551 |
#E07922 |
Example 05 |
| Dark blue button with yellow type |
#192551 |
#F2D22F |
Example 06 |
| Light green button with blue type |
#6FA698 |
#0A3055 |
Example 07 |
| Orange button with blue type |
#FF6F00 |
#00008B |
Example 08 |
| Dark Tan button with beige type |
#887000 |
#FFFACD |
Example 09 |
| Yellow button with blue type. * |
#FFD100 |
#001F5B |
Example 10 |
| Blue button with light yellow type. * |
#1E0A61 |
#FFFACD |
Example 11 |
| Purple button with peach type. |
#3F229D |
#FFA07A |
Example 12 |
| Purple button with light peach type. * |
#3F229D |
#FDE3A7 |
Example 13 |
| Light green button with purple type. * |
#C8F7C5 |
#3F229D |
Example 14 |
| Green button with purple type. * |
#4BBF99 |
#3C1362 |
Example 15 |
| Dark brown button with tan type. * |
#3D1410 |
#FFC164 |
Example 16 |
| Dark brown button with green type. * |
#3D1410 |
#4BBF99 |
Example 17 |
| Orange button with brown type. * |
#FF9900 |
#3D1410 |
Example 18 |
| Dark blue button with light green type. * |
#003399 |
#C8F7C5 |
Example 19 |
| Dark blue button with light green type. * |
#00194C |
#EB974E |
Example 20 |
